Illustration
The magic of Turning ideas into imagery.
When you combine words with illustrations, whether it’s a drawing or an actual picture, the reader can gain a better understanding of the topic.
-Dorrance Publishing
5 Reasons to use
Illustration
to express a message clearly and quickly
Pictures can be read and understood much quicker than text. They also transcend language barriers. Making an investment in quality illustrations helps your audience to understand your positioning in the market and what you have to offer, overcoming language barriers.
to attract attention
Great illustrations attract attention. They naturally draw people’s interest and curiosity, especially when they’ve been created with a specific audience in mind. When combining illustration and text, audiences are more likely to read, engage with and understand the intended message.
to keep a Consistent brand identity
Add interest and consistency with icons illustrated to match your brand identity. Most customers expect companies to have a consistent and harmonious visual language across all platforms. Having a unique brand identity that is consistent increases customer conversion.
to represent an abstract idea
Illustration aids in understanding for all ages and learning styles. Augmenting text with illustrations helps learners understand and retain the information being conveyed.
to depict subject matter that is too difficult to photograph
For example: when depicting futuristic, etherial, and whimsical concepts, it is often more engaging and cost effective to hire an illustrator rather than set up a complex scene for a photoshoot that requires a ton of editing. Simplify the process with illustration.
Our Services:
brand identity illustration
Magazine & Publication illustration
Children’s book illustration
Promotional & Event Illustration
people and pet portraits
data visualization
infographics
and more!
Featured Projects
Birth Affirmation Cards - Stages Photo + Film
BIRTH AFFIRMATION CARDS FOR STAGES PHOTO+FILM
Designing and illustrating these affirmation cards has got to be one of our favourite projects from this year! Check out our process by clicking the button below. It’s worth it!
Taps Project - Vancouver Coastal Health
Talking about personal space is important!
Working alongside Fuselight Creative and Vancouver Coastal Health, we created concepts, roughs and final illustrations for their Talking About Personal Space Program.